We delivered
Campaign Messaging Digital Marketing Brand Videos Taxi Wraps
Winnersh Triangle has much to offer. A business community with wellbeing at its heart, providing agile workspaces for a diverse workforce. It's different, and this difference can create an environment that enables amazing things to happen. This was the basis for our brand identity and marketing campaign - where the difference is the people and the place - made more obvious by the triangular typographical mechanic.
THE DIFFERENCE IS AT THE TRIANGLE
This campaign focuses on two things - the people and the place. We wanted to build an emotional connection that made the target audience feel like superheroes in whatever field they worked in. But we also wanted to inspire them with what Winnersh Triangle can offer, what makes them different.
"Creating a space for the aspirational. An invitation for the ambitious. Presenting an environment where business, leisure, wellness and 'difference' collide and support each other - delivering more for the people that will fill it."
A DESTINATION WITH A DIFFERENCE
This creative campaign allowed us to make a destination of Winnersh Triangle. Reinforcing the location, removing ambiguity, and increasing awareness.
We were able to communicate on a flexible and relevant spectrum. From corporate and ESG benefits, to emotional and aspirational engagement with specific audiences.
As well as specific product USPs that evidence an evolved workspace.
Finally, we could establish a personality. By creating and embracing a space that’s different, we could confidently assert ourselves and talk to the people that matter, regardless of audience or industry.
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