The HQ

We delivered

Branding Campaign Messaging Marketing Brochure Website Signage

A stand out brand refresh and marketing campaign hook was required for The HQ in Chesterfield, an attractive market town that sits on the edge of the Peak District National Park.

Focusing on the immediate availability as a core USP for the campaign, we envisioned a vibrant brand that needed to be attention grabbing, dynamic and modern. Work-ready to meet the demands of modern business. Get set, go.

BUILDING A BRAND

Linking the name of the building with the brand felt important to creating a cohesive identity. We built the foundations by taking inspiration from the shape of The HQ, simplifying it into its most basic form in order to generate bespoke letters to hang the rest of the logo from. We then used those same shape blocks to inspire additional brand practice, helping to assist and shape layout in distinctive ways.

COLOUR PALETTE

To create this sense of urgency in the 'work-ready, set, go' campaign, a vibrant, contrasting colour palette that could be mixed to create bold and fresh combinations felt perfect to work alongside the brand narrative.