We delivered
Branding Website Architectural Photography Film Merchandise
Our brief was to reinvent the FigFlex proposition and creative character to be clearly positioned as the 'go to' for flexible workspace solutions, now and for the future, for any size business.
It’s all about driving confidence in the design and narrative that FigFlex has got it ‘all figured out’ - there for its occupants, ‘forever, whatever.’
THE STRATEGY
Throughout the brand strategy and communication, the ‘big idea’ influences everything, never actually said, just articulated in different ways, delivering a consistent reaction and positive experience.
FigFlex is clever.
FigFlex has the answers.
FigFlex is the solution.
Not just a flexible option, but the safest flexible option.
WE'VE GOT IT ALL FIGURED OUT.
We’ve worked out what tenants really need by being clever with the product offering. It leaves customers safe in the knowledge that FigFlex can be their partner for the lifetime of their business.
This confidence as a workplace solution influenced the tone of voice for the brand. Clever and committed; we wanted FigFlex to mean something to the customer. So for the strapline and marketing campaign, we built a narrative that subtly brings the brand message to life, giving it more character and a little bit of fun.
Further Case Studies
